Itamar Gilad believes that the successful companies are able to test multiple, big ideas in parallel. These ideas, the “strategic tracks”, can be thought of as experiments which are tested through small and medium sized projects.
MuST differs from the traditional plan-and-execute development process in several key areas. It does not require rigorous upfront planning and budgeting before getting started. It does not necessarily follow a single clear vision - rather the vision evolves and takes shapes as the ideas take form. Perhaps most importantly, MuST does not require a key visionary leader and in many cases the strategic tracks can emerge from the bottom of the organization.
Itamar walks through a number of helpful examples from Apple and Google, among others, to showcase Multiple Strategic Tracks in action.