Opportunity Solution Tree

By Teresa Torres

The Opportunity Solution Tree is a visual representation of how you plan to achieve your desired outcome. The goal is to overcome many of the common pitfalls that occur during the product discovery phase by explicitly mapping out our opportunities and generating multiple ideas on how to achieve it.

The Opportunity Solution Tree consists of four sections; a clear outcome, opportunities that have emerged from our research, solutions to our target opportunities, experiments to evaluate our solutions and the riskiest assumptions behind them.

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