The Three Questions Facebook Asks To Guide Product Development

By Facebook

VP of Product Design, Julie Zhou, shares Facebook's three question approach to building products at Facebook. These questions help frame the problem statement, validate the problem is worth solving through qualitiative and quantitative evidence, and provide measurable goals and metrics to evaluate the outcome.

1. What people problem are we trying to solve?
2. How do we know this is a real problem?
3. How will we know if this problem is solved?

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