Kano Model

By Noriaki Kano

The Kano Model theory of product development can be used to help your product team prioritize customer satisfaction and delight. Features can be grouped into different categories; Performance, Must Be, Attractive or Indifferent. These categories can be determined for your product by using the Kano questionnaire, which asks the user's how they would feel if they had the feature and how they would feel if they didn't have the feature.

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